This is a concept project for portofolio purposes only.
I wanted to create and explore minimalistic design elements, and see how far they can be taken while avoiding unnecessary complexity.
When creating a text logo, you obviously need a name first. For this I needed to have one that implied solidity, but not pompousness. Something that was reliable, but not overachieving. Something with correct amount of characters to be split in interesting ways.
"Stalwart" and "Robust" are synonyms, which is a perfect way to say something twice without repeating oneself. Both words also matched my criteria, and with an added slash I had 15 characters that would form up nicely into a 3 × 5 grid.
That grid could also be built into 9:16 vertical aspect ratio. Horizontal would also have been a possibility, but two orientations would add undesired complexity. In the age of smart phones verticality makes more sense.